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TECHNOLOGY COMPANIES RACE TO TRANSFORM WEBSITE BOOKING ENGINES.
By DENNIS NESSLER
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Generating direct business is an essential part of an optimized hotel distribution strategy, one that relies less on intermediaries to consistently deliver profitable bookings. A handful of technology companies are introducing or upgrading booking engines as part of a broader effort to transform hotel websites into more effective e-commerce channels.“ Technology is driving a monumental shift in how hotels secure and process
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bookings and manage their revenue generation systems,” said Robert Habeeb, CEO of Maverick Hotels & Restaurants, which operates 50 hotels nationally, adding that the industry’ s way forward is through an AI-driven interconnected ecosystem.
Marriott International CEO Anthony Capuano would agree with Habeeb’ s assessment. He told an audience at a recent Bank of America investor conference that the biggest impact of AI on the hospitality
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industry will be how customers search and book travel.
Added Habeeb,“ Operators need to be on the ground floor of this shift or face being left behind.”
ON CUE Technology companies are taking note. Marketing technology firm Tambourine launched Tambourine One, which it refers to as a website with a built-in booking engine. It blends website design and booking engine to form a single
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76 hotelsmag. com Oct / Nov 2026 |