Waldorf Astoria Texas Hill Country will be managed by Hilton and include 42 resort villas and 50 private residences. |
|||
L uxury hotel brands are increasingly selling more than a place to stay. They are selling private residences that combine real estate ownership with hotel services, amenities and brand prestige. That’ s why new-construction luxury projects are no longer just a hotel alone. Nowadays, a branded residential component isn’ t just a bonus, it’ s compensatory toward making the overall development viable. Selling branded residences
|
even before a shovel hits dirt is a crucial element of filling out the capital stack.
But the products and the prices buyers are willing to pay for them vary dramatically by destination. So, too, do the costs to build them.
GOING BIG IN TEXAS Last March, Mark Harmon, the founder and former CEO of Auberge Resorts, along with his partners Robert Radovan and Tim Sparapani, announced
|
the signing of Waldorf Astoria Texas Hill Country and Waldorf Astoria Residences Texas Hill Country, slated to open in 2029. The project is planned across 106 acres near Fredericksburg, introducing the Hilton luxury brand to the Texas winecountry destination. The residential offering includes 42 multi-bedroom resort villas and 50 private residences, alongside 60 hotel rooms and suites.
The luxury development features two primary paths for
|
ownership. The branded private residences start at $ 3.5 million and range up to $ 6 million, according to public figures, while the multi-bedroom resort villas( eligible for the property’ s managed hotel rental program) are priced from around $ 3.5 million to $ 4 million. The three- and four-bedroom homes include private pools, furnished interiors and quarter-acre lots. Buyers, in this example, are primarily purchasing second homes, with the residences |
62 hotelsmag. com Oct / Nov 2026 |