Leonard Gooz, global brand leader, Hilton Hotels & Resorts |
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Warmer, more inviting color palettes were selected to complement the mountain backdrop at AC Hotel Ashville Downtown’ s Capella on 9 restaurant. |
Sophia Loren were among its renowned guests and probably enjoyed a cup of Turkish coffee behind its doors. A foot-shaped pool— symbolizing Conrad Hilton’ s entry into Turkey and the first hotel under the Hilton Hotels & Resorts brand outside the Americas— became one of the most famous pools in the city.
It’ s no surprise that 70 years of history would have to be celebrated in grand style, and that preserving the hotel’ s history proved just as important as modernizing it.“ When you have a hotel that’ s 70 years old, you ask yourself whether it’ s still relevant today,” said Leonard Gooz, global brand leader, Hilton Hotels & Resorts.“ What this renovation accomplished
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The foot-shaped pool at the Hilton Istanbul Bosphorus.
was bringing back the prestige, stature and charisma that made this hotel so special.” For the reopening, the Bosphorus rolled out a blue carpet— in line with its signature colors— and with all the glamour and Hollywood style that represented the optimistic American spirit when it first opened.
Meeting and event spaces received significant enhancements at the Westin Nashville to better support the evolving needs of corporate and group business.
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BRAND STATEMENTS Rather than simply replacing furniture or updating finishes, operators increasingly view renovations as opportunities to redefine a property’ s position in the market.
For Hilton, that meant using the Istanbul project to showcase the company’ s broader brand evolution.“ In many ways, this project exemplifies our new positioning for Hilton as the world’ s iconic host,” Gooz said.“ It’ s about bringing together product, food and beverage and our superpower of genuine Hilton hospitality.”
Similarly, The Westin Nashville focused investments on guestrooms, meeting space and public areas that directly support its position as a convention and group hotel.“ Our meeting
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Oct / Nov 2026 hotelsmag. com 25 |