PERSPECTIVE
How advanced hotel technology is elevating the guest experience
Contributed by TODD JOHNSTONE , CEO OF ALLBRIDGE
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he hospitality industry has undergone a significant transformation over the past five years driven by technological advancements that enable hotels to deliver highly customized and secure guest experiences . Technology , from in-room controls to cybersecurity measures , is reshaping guest interaction , enhancing satisfaction , growing loyalty and improving propertylevel operations .
WHAT GUESTS EXPECT TODAY Just a few short years ago , reliable WiFi was the foremost request among hotel guests .
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Providing strong connectivity enabled guests to use their devices and boosted guest satisfaction . In today ’ s digital world , an internet connection is a given . Today ’ s travelers want technology that overcomes pain points and enhances their stays through customization and personalization . We live in a “ one-click ” world where guests have myriad options and expect that the hotel they choose offers the latest in connectivity , convenience and security . Advanced property technology ( PropTech ) solutions deliver these nextlevel benefits . Integrating property management systems , energy management , access controls , entertainment , automation and more creates a frictionless guest journey powered by data-driven convenience . This approach to full PropTech integration is an essential foundation for artificial-intelligence applications and cybersecurity solutions and can yield real advantages for hospitality businesses as they look to build loyalty with their guests and improve their experience .
LEVERAGING AI FOR PERSONALIZED EXPERIENCES AI plays a crucial role in elevating the guest experience . Chatbots powered by AI , for example , offer 24 / 7 assistance , handling booking inquiries , providing information and resolving issues quickly and efficiently . These systems learn and adapt over time , improving their responses and interactions based on the data collected from previous guest interactions . This constant learning cycle ensures that each guest receives a more personalized and efficient service experience .
AI-driven systems can also analyze guest data to provide tailored recommendations and services based on past visits and similar travelers . For example , once a guest is onsite , AI can suggest local attractions ,
44 hotelsmag . com Oct / Nov 2024