HotelsMag October-November 2024 | Page 44

PERSPECTIVE

How to address the challenge of delayed property improvement plans

Contributed by CHARVI GUPTA , SENIOR DIRECTOR , GETZLER HENRICH & ASSOCIATES

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n the hospitality industry , property improvement plans , better known as PIPs , play a pivotal role in maintaining the quality and competitiveness of hotels . These plans outline necessary upgrades and renovations to keep properties up to date with industry standards and guest expectations . However , a concerning trend has emerged as hotels delay or defer these crucial PIPs , exacerbating challenges in an already tumultuous environment , especially in light of high interest rates and other pressing issues .
PIPs typically encompass a range of enhancements , from cosmetic updates to infrastructure improvements , aimed at enhancing guest experiences , keeping the
property in good condition and ensuring compliance with brand standards . Leisure and business hotels approach PIPs differently due to their unique guest needs . On the one hand , leisure hotels focus on upgrades that enhance the guest experience , such as spa facilities and recreational areas , often tied to the destination ’ s appeal . In contrast , business hotels prioritize functionality , with PIPs centered around technology , meeting spaces and business services to cater to corporate travelers .
Despite the importance of PIPs , many hotel owners and operators have been postponing these initiatives , citing various reasons , including financial constraints , uncertainty in the market and operational disruptions
exacerbated by the COVID-19 pandemic . The situation was further complicated during the pandemic when even lenders permitted the use of the once “ lockboxed ” 4 % to 5 % furniture , fixtures , and equipment ( FF & E ) reserve for immediate operational expenses , leaving no available funds for PIPs .
One of the primary factors contributing to the delay in PIPs is the financial burden associated with implementation . Higher interest rates have increased borrowing costs , making it more challenging and expensive for hoteliers to secure financing for renovation projects and reducing the feasibility of return on investment . ( The Federal Reserve likely move to reduce interest rates by as much as 50
basis points could ameliorate the situation .)
Lingering effects of the pandemic have further strained finances for some properties , which are grappling with reduced occupancy rates and revenue streams . The prioritization of short-term survival over long-term investments has led to the deferral of PIPs , creating a backlog of necessary upgrades that could jeopardize the competitiveness and profitability of hotels in the long run .
Logistic and operations challenges have also impeded the execution of PIPs , as supply chain disruptions , labor shortages and regulatory hurdles hinder progress . The availability of skilled labor and construction materials
42 hotelsmag . com Oct / Nov 2024