the boost Swift gives to his business : selling room nights . “ There is a Taylor Swift effect ,” he said , noting that , in the case of Europe , it was cheaper to take a flight there and see Swift than it was to get tickets sometimes for the concerts in the United States .
It ’ s true : Several European countries and the European Union have limits on how much ticket resellers can mark up prices for Taylor Swift ’ s Eras Tour . A Billboard story logically pointed out in May that a fan living in Miami could fly to Paris , stay two nights at a four-star hotel , purchase a Swift ticket and it would still be appreciably cheaper than the cheapest tickets available for her Miami shows .
The Eras Tour brought 47 concerts across 17 European cities over a 15-week period from May to August . Across all markets , according to CoStar , ADR rose an average of 51 % in local currency when compared to the matched days at the same time last year . Hotels in Warsaw saw the greatest ADR lift of all 17 markets and an occupancy boost that was double the average across the concert markets . Concert day occupancy reached 90 %.
“ I think she contributed a couple hundred basis points to global GDP this year — I ’ m not kidding ,” Hoplamazian said . “ She had a much bigger impact on Hyatt than the Olympics in Paris did .”
Too bad Swift isn ’ t on tour all the time .
Out of her control are the
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