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opened 9,000th property , The St . Regis Longboat Key Resort and Residences in Florida , offers guests and residents a 20,000-square-foot spa , an oceanfront relaxation room , steam and sauna areas , thermal experiences , beauty salon and 14 treatment rooms . Accor curates unique
The Ritz-Carlton Hotel & Residences and JW Marriott at L . A . Live designed by Gensler . The tower ’ s top 25 floors house Ritz-Carlton branded condominium residences .
The Residences at the Tampa Edition in Florida . There are 38 in total .
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programming , services and experiences at each residential project , said Tisdall , whether it ’ s hosting an intimate talk with an author or artist in a screening room , creating cocktail or wine tasting events or supporting the design and activating a private dining concept . The OWO Residences by Raffles in |
London , for example , offers a dedicated concierge team with fitness and wellness attendants , dog-walking and sommelier services , private chefs and butler services .
Hospitality brands , said Tisdall , can help residential developers accelerate sales and can significantly enhance economic viability . Industry experts , such as Savills Global Residential Development Consultancy , he said , have consistently found the average premium captured by developer ’ s licensing global brands for their private residence projects to exceed 30 %. Generally , integrating components of mixed-use components , sharing amenities , facilities and services , enhances the economics and performance of those investments .
Because the financing environment remains challenging , especially for new-builds , said Jacobsohn , many developers have found that mixed-use projects and Marriott Branded Residences can provide added cost benefits while helping to diversify their portfolios .
Conversely , hotel operators are looking to mixed-use to drive revenues otherwise unavailable in a more traditional project . Non-hotel guests , said Makis , create a strong demand driver , as many mixed-use developments , particularly horizontal ones , become “ placemaking ” communities within the market ,
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IT IS VALUABLE TO EMPHASIZE THAT SELECTING THE RIGHT HOSPITALITY BRAND AND TAKING A CONSUMER- CENTRIC APPROACH IS ESSENTIAL TO SUCCESSFUL PROJECTS
– JEFF TISDALL , CHIEF BUSINESS
OFFICER , ACCOR ONE LIVING ,
AND GLOBAL HEAD OF MIXED-
USE , ACCOR
which allows the hotel to increase non-rooms revenue . Examples of this , she said , include the Equinox Hotel in Hudson Yards in Manhattan and the Tampa Edition at Water Street , a “ wellness community ” with dining , entertainment and more .
As the market for branded residences continues to accelerate , said Tisdall , “ It is valuable to emphasize that selecting the right hospitality brand and taking a consumercentric approach is essential to successful projects .”
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18 hotelsmag . com Oct / Nov 2024 |