HotelsMag October-November 2024 | Page 16

Family lounge at Waldorf Astoria Dubai International Financial Centre .
MIXED-USE DEVELOPMENT

LIVING THE BRAND

BRANDED RESIDENCES ARE AN APPEALING LIVING OPTION AND DEVELOPERS LOVE THE RETURNS .
By HARVEY CHIPKIN

Live , work , play has become a credo for a growing realestate portfolio where residents can combine their homes , employment and diversions in one compact setting .

Mixed-use developments that include hotels are not a new idea , but they do fit synergistically into that environment . And heightening that trend is the rise of branded hotel residences as core to the concept .
There is general agreement that mixed-use with hotels is a fit for the current financial landscape . As Ophelia Makis , senior research analyst , JLL Hotels and retail capital markets , said , “ The
14 hotelsmag . com Oct / Nov 2024