during the pandemic are now here to stay . At Hilton , QR codes and self-service kiosks enable guests to set their own pace as it relates to service cues . The company was among the first to return to breakfast buffets after the pandemic , prioritizing hot breakfast options for the brands for which this service was the main attraction .
Free breakfast is the No . 1 used search attribute on Hilton . com , said Adam Crocini , senior vice president and global head , food and beverage brands , Hilton .
“ Reaffirming that breakfast is a priority for our guests , we have leaned into this growing consumer demand with signature
FREE BREAKFAST IS THE NO . 1 USED SEARCH ATTRIBUTE ON HILTON . COM
– ADAM CROCINI , SENIOR VICE PRESIDENT AND GLOBAL HEAD , FOOD AND BEVERAGE BRANDS , HILTON
favorites , including Embassy Suites ’ cooked-to-order omelettes , Hampton ’ s seasonal flavors of our fresh-baked waffles , and new offerings like Tru by Hilton ’ s automatic pancake maker ,” Crocini said .
Guests continue to seek variety and the ability to pick what works best for them , even when they are in a rush and looking to catch a quick bite . avid hotels by IHG Hotels & Resorts offer small go-to bags for guests , while some airport locations also add small trays for guests to grab an early breakfast from continental options along with hot coffee .
Despite the preference for packed breakfasts , there has been a post-pandemic demand for the traditional sit-down hot breakfast buffet , said Justin Alexander , vice president , global brand management , Holiday Inn Express , Staybridge Suites & Candlewood Suites at IHG Hotels & Resorts .
Many of IHG ’ s brands offer breakfast options . Breakfast is a brand hallmark and a signature component of Holiday Inn Express . When travel resumed after the pandemic , Holiday Inn Express conducted pilots using a test-and-learn approach in hotels to better understand how guests would enjoy an adapted experience , resulting in a revamped menu to infuse more variety .
“ With the growing demand for breakfast , Holiday Inn Express launched a marketing campaign last summer promoting ’ breakfast anyway you like it .’ Not only is it the brand ’ s most successful marketing campaign ever , but it has also driven booking consideration five times higher than travel industry benchmarks ( a true testament to our breakfast offering and the value we provide our customers ),” Alexander said .
Besides Holiday Inn Express , Staybridge Suites and the recently launched Garner- an IHG Hotel brand also feature
Breakfast options at a Holiday Inn Express hotel .
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