SUSTAINABILITY
La Bobadilla , a Royal Hideaway Hotel , in Spain , is located between Granada and the Costa del Sol . It ’ s also a member of The Leading Hotels of the World .
CLIMATE SENSE
THE HOSPITALITY INDUSTRY HAS A DUTY TO INITIATE GREAT CHANGE .
Contributed by RAÚL GONZÁLEZ , BARCELÓ HOTEL GROUP
We are living in an age that is crucial to the future of the planet and its people . An age in which our commitment can make a greater difference than ever before . The challenge is clear : not to give up the things that make us happy while , at the same time , choosing more responsible ways of doing things and finding alternatives . It ’ s a quest that is extremely urgent for the tourism industry in a time of climate crisis .
In our last campaign , Barceló Hotel Group talked about taking care of the places that make us happy — a statement that goes far beyond a simple advertising slogan and which sums up in a few words one of the company ’ s chief objectives : to make this world a kinder place , which we can enjoy while we endeavour to make our impact on it a positive one . This is what has for some time been known as “ regenerative tourism ,” a concept that takes sustainability one step further and which restates the essence of Boy Scouts founder Robert Baden-Powell ’ s maxim : “ Leave the world a little better than you found it .”
At Barceló Hotel Group , we are taking on the responsibility for driving a collaborative leadership to encourage others to join our quest for a positive impact on our environment and to build a partnership with its sights set on the longer term . This
40 hotelsmag . com October 2023