HOTELS : Why is a director of outdoor experiences necessary and , furthermore , why did IRHG feel the need for it ? Girgenti : We fervently stand behind the idea of hospitality at every level and we ’ ve really focused on this as a differentiator at our restaurants and now our hotels . This same “ unreasonable hospitality ” approach extends beyond the front desk and our dining rooms . There should be the same focus on hospitality and memorable moments anytime we interact with our guests , |
so this is a way to take that a step further . People have many options on where to stay when traveling , so our hope is that having a thoughtful offering of uniquely local experiences at each location will entice them to choose us . Our hope is that our lodging destinations become known for the same level of hospitality and unique experiences as our restaurants have .
HOTELS : The hotel industry for years has championed the importance of experience . It ’ s almost lost some of its meaning . Why do outdoor
|
experiences matter and what is their role within the broader guest experience ? Girgenti : I ’ m hopeful that the phrase hasn ’ t lost its meaning because these outdoor experiences can be very special and should be a widely soughtafter component of traveling . They have certainly become “ of the moment ” and I think primarily that ’ s because of the post-pandemic approach to how we spend our time , where we choose to spend it and what it contributes to our quality of life . Giving people the opportunity to do things they ’ ve never done and to take part |
in “ uncomfortable positions ” ( rock climbing , rafting , etc .) gives them a much longer lasting memory to reflect upon than just a stay somewhere . Yes , experiences may be becoming drowned out in the sense of how much it ’ s talked about ; to us , that just means more people than ever are having a desire to do more , so we are appreciative of the conversation . This is our chance to offer impactful purpose . We aren ’ t just using our platform to give you a list of places in the area to check out , but rather helping you engage with people and places for a lasting impact . |
October 2023 hotelsmag . com 37 |