HotelsMag October 2022 | Page 41

MY LONG-TERM STRATEGIC VISION HAS BEEN TO CONTINUE TO GROW THE AMAN BRAND IN KEY MARKETS , ALL WITH AMAN BRANDED RESIDENCES , AS WELL AS CREATING AN ULTRA- LUXURY ECOSYSTEM WHICH OFFERS THE COMPLETE AMAN LIFESTYLE .
– VLAD DORONIN
said its residences in New York City , Bangkok ( 2023 ), Mexico ( 2024 ), Greece and Shanghai are securing premium prices .
In New York City by mid-July , all but four of the 22 exclusive residences atop the 83-room hotel were sold . In addition to the nearly US $ 75 million sale of the penthouse , a full-floor unit sold for a reported US $ 55 million ( roughly US $ 8,730 per square foot ). In addition , Doronin ’ s OKO Group in July closed a US $ 754 million loan to refinance the New York property .
“ My long-term strategic vision has been to continue to grow the Aman brand in key markets , all with Aman Branded Residences , as well as creating an ultra-luxury ecosystem which offers the complete Aman lifestyle ,” Doronin said when the deal was announced . “ The investment from PIF and Cain International is a vote of confidence in my vision and the work the team has done over the last eight years , cementing the brand ’ s evolution and ability to deliver this vision at pace . Together we will deliver considerable growth and maximize the extraordinary potential of Aman .”
In July , Fasel said the group is running well ahead of 2019 numbers , which was its best year in history . “ In 10 to 15 of our hotels , we are reaching new heights around rates with little resistance , which has been extraordinary ,” Fasel says . “ I think that trend will continue for a little bit , but we need to be careful and really focus on the value proposition , so guests feel that we deliver against those rates .
“ The challenge is still Japan ’ s recovery – Tokyo . I still have challenges in Indonesia , where one hotel works well and the other three are really challenging … I think once Tokyo swings back and our Bhutan property reopens , we ’ re going to have a strong second half of this year . Then , in New York , I ’ m cautiously optimistic that as of September we will have four very , very strong months to give us the momentum in 2023 to clearly position ourselves at the top of the New York market .”
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