even see it with the office trades . It ’ s the haves and the have nots with these projects . So , how can we leverage being in the service and branding businesses into these other spaces ? I think that ’ s a tremendous opportunity … It is very attractive for
Guest room at The Maven , a boutique hotel within Denver ’ s Dairy Block , an urban complex also home to an array of bars , restaurants and upscale shops as well as office space served by Sage Hospitality .
Bar Clara atop Hotel Per La in downtown Los Angeles
families or younger demographics that might be doing bigger , smaller group vacations .”
F & B , CLUBS Sage also spends a lot of time developing and delivering culinary concepts that go a long way to drive the bottom line and generate trial .
Stambules points to two Sage Restaurant concepts – Hello Betty and Urban Farmer – which have legs for growth . The second Hello Betty recently opened at The Canopy in Bethesda , Maryland , and Urban Farmer is expanding to as many as four locations . Sage believes it can grow these concepts independent of hotel spaces , as well .
“ We ’ re not as focused on just growing that IP as we are about partnering and leveraging our restaurant team ’ s expertise and food knowledge to find those locals that we could go bring in that helped create that community , local press and following that has become so critical to the success of lifestyle and luxury hotels ,” Stambules adds . “ We hone in on what might be missing in the area or what might fit based on industries that are there and provide something that is elevated and feels really authentic to whatever that local community might be .”
Sage has a number of chef-driven restaurant management agreements right now , working with the likes of well-known chefs such as Michael Mina and Richard Sandoval through licensed partnerships .
Trying to cash-in on another emerging trend , Sage is also piloting various membership models .
It has a membership club that it has been managing for about 18 months at the Asbury Park Hotel in New Jersey . Again , it is trying to root the concept in community and offer something unique with activations .
Stambules warns , however , that a club tied to a hotel creates extra layers for operations . “ But I also think it enhances the total value of the asset ,” he says . “ For somebody who maybe can ’ t afford the Hamptons , it is a relatively attractive price point with still great beaches and a 45-minute commute from Manhattan .”
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