TRENDING
Le Méridien leader discusses brand ’ s near-term future
GLOBAL BRAND LEADER JENNIFER CONNELL IS PLEASED WITH THE BRAND ’ S PERFORMANCE AND , WITH 40 HOTELS IN THE PIPELINE , SEES AMPLE OPPORTUNITY TO GROW .
By HOTELS EDITORS
When the first Le Méridien opened in Paris with more than 1,000 rooms in 1972 , it was established by Air France to host flight crew members and guests celebrating the glamour of travel . Fifty years and multiple owners later , the brand , with some 110 hotels and 30,000 rooms operated by Marriott International , is focused on several mid-century renovations .
With the revival of travel , Le Méridien Hotels & Resorts is keen to evolve and create updates that will incorporate modern conveniences that guests seek while reflecting the brand ’ s history . The brand ’ s design is embodied by playful , yet aesthetic details inspired by the French Riviera and the relaxed charm of the Mediterranean .
“ The renovations are a testament to the growth and are accentuating and elevating the timeless style that defines our brand , using design as a foundation to encourage guests to linger longer and savor the good life ,” Jennifer Connell , global brand leader for Le Méridien and vice president , Distinctive Premium Brands , Marriott International , told HOTELS in July .
32 hotelsmag . com October 2022