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MOROCCO NURTURES ITS POTENTIAL https :// hotelsm . ag / Moroccopotential
Morocco has a coastline on the Mediterranean and one on the Atlantic , with beaches , fishes and surfing . And it has mountains and historic cities with world-famous souks . But that ’ s not all it has going for it . The country has seen steady increases in international visits – growth that has been guided by the country ’ s agency for tourism development , along with hotel development . Ben Martin , a principal with HKS Advisory , shows how environment , determination and careful planning has made the difference .
THE LUXURY DILEMMA https :// hotelsm . ag / branddilemma How does a brand keep its integrity and DNA in this time of mergers and acquisitions ? In the view of HOTELS blogger Anna Bjurstam – whose own company , Six Senses , was snapped up earlier this year by IHG – the key for future brands is to not look at what is probable but to what is possible . Luxury is an art that requires creativity and a supportive culture in order to flourish and evolve . Hospitality giants who hope to capture that creativity – and capitalize on it – must be mindful with the treasures that they have acquired .
CALL HOUSEKEEPING https :// hotelsm . ag / extrahousekeeping “ There ’ s a big challenge turning a corporate hotel into a summertime vacation venue , especially when you have many family groups among your guests ,” says David Connor , general manager of the 952-room Fairmont The Queen Elizabeth , Montreal , and regional vice president Eastern Canada for Accor . The hotel recently underwent a massive renovation that included turning some guest rooms into profit-making meeting spaces . And while it hires extra housekeeping help in the summer , it is studying whether it ’ s more efficient for them to work in pairs rather than solo .
4 hotelsmag . com October 2019