DESIGN |
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in its ramp-up phase ,” says Mohan . “ There is a clear strategy to grow our business through both ADR and volumes in the coming months . This is being done through a combination of key partnerships with corporate houses as well as dynamic seasonal ( best available rate ) pricing … The hotel has seen a positive growth in the guest satisfaction scores post rebranding , suggesting that the existing service style , look , feel and |
décor of the property is well received and appreciated .”
The design seeks to reflect the vibrant city outside its doors . “ When Studio HBA began the project , the team of designers explored the city to try to define what was at the heart of Bangalore ,” Shankhwalker says . “ They did not need to venture far , as the hotel ’ s immediate vicinity is bustling with historical layers and vibrancy .
“ The design features draw
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inspiration from the street graffiti , signage , materials , textures and colors from the surrounding area , and the juxtaposition of the old and the new captures of spirit of the context .”
To create a hotel that truly feels Bangalorean , Studio HBA designed the hotel through a narrative created around a central character . In researching design inspiration for the hotel , designers found a stenciled piece of street art
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of a traditional elderly Indian woman riding a Harley- Davidson Chopper . The design team reimagined this image as the ideal metaphor for the city and the hotel ’ s personality .
In the 143 guest rooms , the main feature is the stenciled graffiti featuring traditional characters in contemporary scenarios . In one , a classical dancer plays an electric guitar ; in another , a woman in a sari rides a motorcycle ; and in another , a woman wearing
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The lobby ’ s Tea Khade , a traditional Bangalorean touch |
Another view of the lobby |
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Lobby seating features bright colors and local craft touches . |
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40 hotelsmag . com October 2018 |