The lobby checks in guests and offers seating , a co-working space and a café .
INDIA
THE HYATT CENTRIC BANGALORE TAPS INTO THE ENERGY OF A MILLENNIAL-MINDED , TECH-SAVVY LOCALE .
Contributed by PIPPA ISBELL narrative , the historical context of the area and how we could make the brand accessible to a wide-ranging audience .”
LOCAL CONTEXT “ We first sought to understand the brand ethos , then how the space is used , how it is designed , what it looks like and how this physical manifestation would engage the profile customer ,” Shankhwalker says . “ We researched the neighborhood and local context to create the narrative through storytelling , which was important to define the soul and personality of the hotel and the opportunities for memory creation for its guests .”
The hotel ’ s General Manager Varrun Mohan says , “ The hotel is expected to attract both business and leisure segments , defined by the urge to be located in the heart of the city where the action is . This is more of a lifestyle choice rather than segmented by age , nationality or occupation .”
Shankhwalker ’ s design philosophy caters precisely for this . “ We are designing for an ‘ attitude , not an age ’; a guest who
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