OCTOBER 2018
Vol . 52 , No . 8
FEATURES
NOVELTIES 9 / 18
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SPECIAL REPORT
HOTELS 2018 SOCIAL HOTEL AWARDS
The ability to create a narrative , to disseminate images , to tell the story of your property or brand , is what social media ’ s all about . And doing it well , well — that ’ s the name of the game . Pretty pictures don ’ t necessarily equate return on investment . But with a savvy strategy , numbers-based calculations and a knack for delivering what guests really want out of social , sometimes they absolutely do .
Read on for this year ’ s HOTELS Social Hotel Award winners ( and runners-up ) in six categories .
PERSONALITIES
AN ACTIVIST HOTEL
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Activist-hotelier Katherine Lo is testing whether advocacy for progressive social change and hotel development go hand in hand . Her Eaton Workshop , opening its first properties in Hong Kong and Washington , D . C ., ties together content creation , holistic wellness , a co-working members club and an emphasis on social and environmental good inside a high-design gathering place for “ change-makers and creatives .”