SPECIAL REPORT
2018
SOCIAL
HOTEL AWARDS
The SOHOS !
BEST FACEBOOK BY BRAND
ROSEWOOD HOTELS & RESORTS
HONG KONG
The brand ’ s “ A Sense of Mexico ” campaign has had more than 3.4 million impressions ( mostly from Facebook ) across its four Mexican resorts .
Using both Facebook and
Instagram , Hong Kong-based Rosewood Hotels & Resorts ’ “ A Sense of Mexico ” campaign had more than 3.4 million impressions across its four Mexicobased resorts , well past the initial goal of 1 million impressions . Some 98 % of those impressions came from Facebook . How did they do it ?
Facebook ’ s favorite medium : video .
Though Rosewood has 18 properties in 11 countries , the four Mexican resorts now hold four of the top five spots within
20 hotelsmag . com October 2018