By CHLOE RILEY , ASSOCIATE EDITOR
The photos , the videos and oh yes , the many , many filters . HOTELS recognizes the social that went beyond just " likes ," demonstrating solid ROI and measurable results .
Social media is no longer just running through the motions , be it throwing a casual brunch pic on Instagram or sharing a “ bespoke ” onsite Facebook wedding video . Today ’ s smart hotelier organizes an “ Instameet ” and gets eyeballs on it via Instagram Stories , additionally rounding up the Internet ’ s savviest influencers to extend reach into the circles that count . Social doesn ’ t do you , you do it .
As chosen by our judges , here are HOTELS ’ 15 picks for social done right , with six highlighted as the Best of the Best ( look for BOB sticker ). Many thanks to all our contestants , winners and runners-up , and be sure to tweet us @ HOTELSmagazine to let us know your thoughts . Stay social .
A four-day “ Twitter
Takeover ” at Renaissance New York Midtown ( via musician
Confidence Killion ) generated 10,432 impressions and 4.7 % engagement on the hotel ’ s account .
Renaissance New York Midtown
Watch Killion ’ s on-property performance : hotelsm . ag / KillionSinging
SOCIAL HOTEL AWARDS JUDGES
LOREN GRAY FOUNDER , HOSPITALITY DIGITAL MARKETING DALLAS / FORT WORTH
Gray ’ s background includes serving as general manager of several resorts . At Hospitality Digital Marketing , he focuses on social media , content marketing and SEO .
CHRIS JACKSON PRESIDENT , GCOMMERCE PARK CITY , UTAH
Jackson is a co-founder of this hospitality-focused digital marketing agency . He has more than 20 years of marketing and operations experience in hospitality and travel .
JOSIAH MACKENZIE REVENUE CREATION FOR HOTELS AT DUETTO SAN FRANCISCO
Mackenzie leads demand generation at Duetto , which provides hotels with revenue strategy tools . He is a frequent keynote speaker at conferences around the world .
MARTIN SOLER PARTNER , DRYVEN , PARIS
Soler is a partner at Dryven , a marketing agency for hotels and hotel tech companies . He has a background and education in marketing and has managed several boutique hotels in Paris .
October 2017 hotelsmag . com 21