Hotel Jen |
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Description : To create buzz |
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around its first anniversary |
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, Hotel Jen launched the |
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“ We Are One ” integrated |
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campaign , featuring visual assets that were specially created to drive awareness of the brand across various online platforms , including Instagram , Facebook , Twitter , Google +, YouTube , Periscope , WeChat and Weibo . The campaign included six 24-hours-in-24-seconds videos capturing the most exciting experiences in the cities where Hotel Jen is present . The videos were followed by nine themed birthday parties in nine cities , which were streamed live via Periscope .
“ One of our main social media goals is to continue building authentic relationships with our followers and influencers who share
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our love for travel and life ,” says June Ng , social media specialist at Hotel Jen . “ We don ’ t pay anyone to say good things about us , which is why we have increased our focus on building rapport with our international community in our social |
media programs .” Results : Website traffic increased 13 % as part of “ We Are One .” The campaign generated 17 million social media impressions , with the strongest impact in China , where the campaign surpassed expectations by |
To create buzz around its first anniversary , Hotel Jen launched the “ We Are One ” integrated campaign across various social media platforms .
23 %. Videos received about 8,000 views worldwide with high engagement , averaging about three minutes per video per view . Hotel Jen also reports a 60 % uplift in conversion rate with over 1,000 bookings generated . Runner Up : Secrets Resorts
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BY PROPERTY |
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Secrets Playa Mujeres , Mexico Description : Leading up to “ engagement season ” in November 2014 through January 2015 , Secrets Playa Mujeres launched the “ Love it , Book it & Get More ” promotion giving the first 50 couples who booked their weddings at the resort perks such as fire dancers , fireworks , drone video footage , photography and more . |
The dedicated digital / social media component included a Facebook contest where participants could enter to win a dream wedding at the resort by answering which special wedding day extra they would choose , while weekly prizes helped keep the conversation going . Sponsored Facebook posts and display ads highlighting wedding and resort beauty shots were also optimized |
to drive traffic to the Secrets Playa Mujeres wedding inquiry page and contest participation .
“ We launched ‘ Love It , Book It , Get More ’ to help answer the million-dollar question for the wedding industry : How do we make the celebrity dream a reality for the average bride and groom ?” says Amanda Davis Pak , senior product marketing manager for
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AMResorts . “ The promotion was easy to understand and enticing .” Results : Twenty new weddings were booked within 12 weeks , generating US $ 165,360 in revenue . Additionally , the contest secured more than 500 entries with emails as well as 33,800 Facebook impressions and engagement . Runner Up : Hotel Jen Singapore |
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24 hotelsmag . com October 2016 |