Josiah Mackenzie vice president , ReaviewPro |
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Mackenzie leads business |
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development at ReviewPro , |
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a customer intelligence tool |
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that helps hotels manage |
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their online reputation and |
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and posts that featured |
comments from fans as |
view of the history of |
social media . |
the hotel in a unique |
if the hotel was a dear |
Otesaga . |
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way , including a map series of local attractions in close proximity |
old friend ,” says Tjibbe Lambers , director of marketing at Otesaga . |
Results : Otesaga received more than 1,200 entries , 167 Face- |
Jenna Hovel sales development manager , Google |
to the hotel . Otesaga |
“ The page was filled |
book shares and over |
Hovel leads pitch creation |
held sweepstakes to |
with memories and |
1,800 visits . Otesaga |
and research for clients in the |
encourage participa- |
anticipation from all |
also reports that the |
travel industry . She focuses |
tion . |
over the country .” |
content series helped |
on helping travel brands |
“ This content |
The hotel also creat- |
sell 11 packages . |
leverage the power of digital |
garnered hundreds |
ed a video series show- |
Runner Up : Rosewood |
to transform their businesses |
of likes , shares and |
casing a then-and-now |
San Miguel |
and delight their guests . |
October 2016 hotelsmag . com 21 |