OCTOBER 2015
VOL . 49 . NO . 8
22
SPECIAL REPORT
Social Hotel Awards 2015
Over the past several years , social media presence has become a necessity to almost every consumer-facing business . The hotel industry is no exception and it shows with consistently innovative social media campaigns each year . Read best-in-class examples of social applications ranging from Facebook and Twitter promotions to reputation management practices as chosen by our media experts .
F & B
Of undisputed origin
The rise of culinary tourism , an increasing interest in locally sourced food and beverages , and an appreciation for craftsmanship has more guests searching for “ authentic ” F & B offerings . Cooking classes , brewery tours and expeditions to local farms are popular , but even time-strapped business travelers appreciate coffee from a regional roaster or a locally produced craft beer .
40
TECHNOLOGY
Green essentials
Hoteliers increasingly are investing in comprehensive sustainability initiatives that benefi t both the planet and bottom line , taking new strategies for water and energy usage , food and supplies sourcing , green construction and waste management all into account . Besides just being positive PR , operators fi nd the considerable savings clearly justify the expenditure .
54
www . hotelsmag . com October 2015 HOTELS 1