Special RepoRt : Social Hotel awardS
SociaL hoteL awardS JUdgeS
chriS JackSon
PreSident , gcoMMerce
Chris Jackson leads GCommerce , a hospitality-focused digital marketing agency . As one of the original members of GCommerce , Jackson has more than 20 years of marketing and operations experience in the hospitality and travel industries .
JacLyn Loo
Senior Marketing Manager , googLe
At Google , Jaclyn Loo partners closely with travel advertisers in the lodging and resorts category on their digital marketing strategies across online channels , including search , mobile , display , video and social media .
JoSiah Mackenzie
Vice PreSident , reViewPro
Josiah Mackenie leads business development at ReviewPro , a customer intelligence tool that helps hotels manage their online reputation and social media .
Lee MccaBe gLoBaL head of traVeL Strategy , faceBook
Since joining Facebook in 2012 , Lee McCabe has worked closely with the hotel industry to help them leverage Facebook as a marketing platform .
By ProPerty
Marina Bay Sands , Singapore , invited guests to experience the resort through the lens of David Beckham as part of the " Never Settle " campaign . Ads were featured across social media channels , as well as magazines , newspapers and television .
Marina Bay SandS , SingaPore deScriPtion : Marina Bay Sands , Singapore , has established itself as a leading entertainment destination in Asia attracting international entertainer and and world-famous athletes . The key objective for the resort ’ s social media strategy was to utilize its A-list following to create exclusive and captivating content . Marina Bay Sands , Singapore , also ran a campaign with international soccer superstar David Beckham encouraging fans to “ never settle ” by experiencing the resort through the eyes of a celebrity .
“ Social media has redefined the way that brands communicate with people , and vice versa ,” explains Timothy Hou , director of internal communications and social media at Marina Bay Sands , Singapore . “ We strive to always capture on Facebook and our other social presence the essence of what Marina Bay Sands has to offer .” reSULtS : In only three months , Marina Bay Sands , Singapore , reached 50 million people on social media in its markets by leveraging celebrity visits . Since June , the resort has grown its fan base by 32,000 followers to 482,000 fans with an average weekly organic reach of over 2 million . rUnner-UP : Amwaj Rotana , Dubai www . hotelsmag . com October 2015 HOTELS 23