OCTOBER2014 VOL . 48 , NO . 8

features

®

SPECIAL REPORT

2014 Social Hotel

Awards p20

Social media increasingly is paying back for the hotel industry , and this year HOTELS received more than 200 entries for the annual Social Hotel Awards . Winners were chosen by social media experts and HOTELS ’ editors in categories ranging from Best Facebook Promotion to Best Reputation Management : Social Media .

F & B

Meetings and banquets p36

Among new priorities for today ’ s meetings menus , perhaps the most prominent is centered on including food that both tastes good and is good for you , but other noteworthy trends include getting guests involved in food preparation and serving local fare that goes off the beaten path .

PIPELINE

Europe p44

Europe basically has been a blank on most hotel companies ’ development maps for much of the new millennium , but stronger economic fundamentals in traditionally strong markets like Germany and the United Kingdom , more available capital from a new crop of investors and rising confidence in the real estate market are heating up the region .

Attention ! New Series

Amarah – trendy look and

sculptural elegance .