Special RepoRt : Social Hotel awardS
||||| BEST USE OF VISUAL / PHOTOGRAPHIC SOCIAL NETWORKS
by branD
( TIE ) DoublETrEE by HIlTon anD Four SEaSonS HoTElS anD rESorTS , ToronTo
Description : Hilton Worldwide ’ s DoubleTree by Hilton brand ’ s DTour campaign utilized a YouTube channel feature , created with Google , that integrated all its major social media accounts to facilitate sharing content .
Four Seasons Hotels and Resorts uses
JuDges ’
Pinterest to connect and collaborate with comments : like-minded individuals and brands , forming a curated visual point of view and
“ Four
Seasons ’ leveraging partner audiences for targeted amplification . Four Seasons also boards are organized created Pin . Pack . Go , an interactive tripplanning initiative allowing guests to plan into relevant boards that their vacations with Four Seasons ’ local reflect the experts through collaborative boards . brands luxurious identity .”
The brand also runs Four Seasons Bridal , a separate Pinterest account devoted to wedding inspiration . results : DoubleTree ’ s DTour campaign boosted its YouTube channel ’ s visibility with more than 9.8 million video views . Four Seasons saw referral traffic to FourSeasons . com from Pinterest hit 131,400 visits in 2013 , a 1,686 % year-on-year increase . runner-up : Fairmont Hotels & Resorts , Toronto by ProPErTy
FonTaInEblEau MIaMI bEacH
Description : Fontainebleau Miami Beach employs Instagram to display content in four
JuDges ’ core categories : aspirational ( luxury ,
comments : glamour , grandeur ), nightlife , exclusive / behind-the-scenes and events /
“ It was very smart of promotions . The hotel uses popular Fontainebleau hashtags such as # Paradise , # Miami , to integrate # Fontainebleau , # SouthBeach , # Pool and Instagram and # ThrowbackThursday . On Instagram the Pinterest to property launches and promotes contests and giveaways , such as tickets to a show off the visual aspects BleauLive performance , to reward fans . of the brand .” results : In 2013 , Fontainebleau gained
11,320 followers for 223 % growth in followers , and the # Fontainebleau hashtag has been used more than 70,000 times on Instagram . Fontainebleau is among the top three most followed individual hotel accounts on Instagram . runner-up : The Peninsula Chicago
Fontainebleau Miami Beach is among the top three most followed individual hotel accounts on Instagram .
SOCIAL
HOTEL AWARdS jUdGES
Chris JaCkson , president , GCommerCe , park City , Utah
henry harteveldt , Co-foUnder , atmosphere researCh GroUp , san franCisCo
JaClyn loo , senior marketinG manaGer , GooGle travel , new york City
Josiah MaCkenzie , direCtor of partnerships and bUsiness development , reviewpro
aMy Jo Martin , foUnder , diGital royalty , las veGas lee MCCabe , Global head of travel , faCebook
Four Seasons Hotels and Resorts ’ Pinterest account gave its brand . com more than 130,000 referrals last year . the editors of hotels
26 HOTELS October2014 www . hotelsmag . com