CAfter spending many years as one of the most wellknown global third-party management companies , the Interstate Hotels & Resorts brand is being retired by its parent company , Aimbridge Hospitality , and being replaced with the Aimbridge EMEA moniker . The existing Interstate Hotels & Resorts portfolio , which has operated as |
Aimbridge ’ s international division since 2019 , comprises some 114 properties ( 15,000 rooms ) across the UK and Europe and includes brands such as Marriott , Hilton , IHG and Accor , as well as independent hotels . Globally , some 1,550 properties ( more than 200,000 rooms ) now fall under the Aimbridge name . The move also follows Aimbridge |
Hospitality ’ s creation of six new operational divisions earlier this year , focusing on vertical operations and geographic divisions , including Latin America , to bolster international growth .
While the move apparently does not come as a surprise to owners of Aimbridge-managed hotels in Europe , the Middle East and Africa , and there will be no
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changes to existing deals or operating structures , what the new identity does is help existing and potential investors in the region lean more toward Aimbridge EMEA as their manager of choice because of its existing reputation and size , says David Anderson , divisional president of EMEA at Aimbridge Hospitality .
He specifically references all the U . S . -
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42 hotelsmag . com Nov / Dec 2022 |