Falcon ’ s Central will connect guests with brands via curated location-based entertainment venues , amenities , content , experiences , restaurants , shopping and “ retailtainment .”
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MELIÁ HOTELS AND JOINT VENTURE PARTNER FALCON ’ S BEYOND LEVERAGE THEIR PARTNERSHIP TO OFFER A NEW , UNIQUE RESORT BRAND , STARTING IN THE DOMINICAN REPUBLIC .
By KATHAKALI NANDI
With leisure travel contributing significantly to the industry ’ s recovery , hotel companies have been coming up with new and evolved product offerings to attract more travelers and offer unique experiences . Responding to this trend and the rising popularity of premium resorts , Meliá Hotels International and Falcon ’ s Beyond have leveraged their decade-long partnership to create a category in hospitality that would set them apart from their competitor .
Palma de Mallorca-based Meliá
Hotels International and its Orlando , Florida-headquartered joint venture partner Falcon ’ s Beyond have joined forces to create a leisure and entertainment-based resort brand — Falcon ’ s Resorts by Meliá .
These resorts will be featured in Falcon ’ s Beyond Destinations , entertainment destinations which will be jointly developed by both partners in key global leisure markets . Falcon ’ s Resort by Meliá | All Suites Punta Cana will be the brand ’ s first project , which will see the multi-phase transformation of two existing Meliá properties in the
Dominican Republic — Paradisus Grand Cana and The Reserve at Paradisus Palma Real with a total key count of 622 .
What will set the resort apart will be the three components comprising Falcon ’ s Beyond Destinations . Guests staying at the destinations will also experience Katmandu Park | Punta Cana , the new theme park , and Falcon ’ s Central | Punta Cana , a signature retail , dining and entertainment district currently under development .
34 hotelsmag . com Nov / Dec 2022