HotelsMag November/December 2022 | Page 31

WE NOW HAVE THE FLEXIBILITY TO CREATE UNIQUE PROJECTS IN MARKETS THAT TYPICALLY MAY HAVE BEEN UNCONVENTIONAL .”
– JOE REARDON
efficiencies and better ways to utilize our resources and talent ,” Reardon explains . “ Given that , there is an extraordinary amount of savings for any of our new , potential joint venture partners , as well as owners . It allows our talent pool to continue to grow and it also allows all the associates involved on both sides to continue to grow within the organizations , where they might not have had the opportunity to do so in the past .”
Bill Kohl , principal at Greenwood Hospitality , will lead an elevated enterprise-wide food and beverage team , while Peter Tziahanas has been appointed as the senior vice president of operations . Tom Conran , also a principal with Greenwood Hospitality , will expand the new division across the U . S . and Canada . All the disciplines will be supported by Albert Smith , Hotel Equities ’ president of hotel operations .
With the recent strategic partnerships and third-party organic growth , Hotel Equities is prepared to see this division “ go very far in the industry ,” Reardon says . “ In the recent years , we have taken our portfolio to 34 % full-service and lifestyle properties , which is rapid growth in that division .”
Reardon adds that with Hotel Equities representing 37 distinct brands , “ we now have the flexibility to create unique projects in markets that typically may have been unconventional .”
Hotel Equities has equity in roughly 15 % of the portfolio and plans to further grow the figure . Elaborating on the deal structure , Reardon says both Hotel Equities and Greenwood Hospitality are combining their resources , leadership and associates and are the benefactors and stakeholders .
“ From procurement to deal flow and operational expertise , all areas of our businesses combined win here with a synergistic approach ,” he adds . “ Everyone continues to be the benefactor here .”
The Tulsa Club is a Curio Collection by Hilton in Tulsa , Oklahoma
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