Tignes Les Brévières ( 44 rooms , 13 flats and seven chalets ); and another 5-star property in Tignes le Lac .
The imminent integration of Lodge & Spa Collection ’ s three luxury properties ( located in Val Thorens , Arc 2000 and Alpe d ’ Huez ) into the group will further expand Les Etincelles ’ footprint in the French Alps . “ We are developing the Etincelles collection associated with Roundshield with the Lodge & Spa Collection assets through a historic fundraising in July 2022 ,” says Chatillon . “ The group is continuing its expansion and is becoming a key player in the high-end and luxury hotel industry at high altitudes .” In addition to Roundshield , Etincelles has private investors in Switzerland and England and has a further objective to develop a new luxury brand in 2023 .
By the end of 2026 , the group aims to operate 30 hotels , as well as 100 chalets ( half of which they will own , half of which will be managed on behalf of other owners ) and 20 residences . Les Etincelles currently has 25 projects of 100,000 m 2 in development that will be completed within the next five years .
IN THE FUTURE , WITH SPA AND WELL-BEING A PRIORITY WE MAY LOOK TO LAKE-SIDE PROPERTIES AND MOUNTAIN DESTINATIONS WITH A GREAT RANGE OF SUMMER ACTIVITIES , BUT RIGHT NOW THE SNOW- SURE RESORTS ARE PRIORITY .
“ In the 5-star segment , the market is resilient , and the economic climate should have little impact on this market segment ,” Chatillon says . “ There are still investment opportunities to be addressed , which are both acquisitions of existing hotels and developing new hotels .”
Chatillon says the biggest challenge facing Etincelles is to grow the identity of its sub-brand ( for example , the VoulezVous brand
Reception and bar at Hôtel VoulezVous
– NICOLAS CHATILLON in the festive segment ), as well as to build loyalty with its customer base and move upmarket in an ecofriendly way .
Les Etincelles aims to have a property to suit every kind of luxury guest , whether traveling as a couple , with friends or family , in search of tranquility or a lively atmosphere , and whether seeking a more traditional hotel , a contemporary build or one of the unique chalets , with each having their own imaginative interiors that provide high comfort , as well as a full concierge service .
“ We have a vision to build sustainably , to renovate where we can , rather than to new-build and to make our buildings fit into the environment , at high altitude and in snow-sure destinations ,” Chatillon adds . “ In the future , with spa and well-being a priority we may look to lake-side properties and mountain destinations with a great range of summer activities , but right now the snow-sure resorts are priority .”
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