TRENDING
we can continue to improve what we deliver for them .
I have also been very focused on not compromising – at Aman quality is at the heart of everything we do as a brand , and this has to be reflected throughout every product we develop . I have an extensive testing phase to ensure that we are confident in the quality of every product and that it has a long-term place in our curated and considered collection of pieces that are designed to form part of our customers ’ daily lives for decades to come .
LONGER-TERM , WE ARE EXPLORING DEDICATED AMAN BOUTIQUE SPACES OUTSIDE OF AMAN DESTINATIONS AS WE CONTINUE TO DEVELOP AMAN ESSENTIALS INTO A LIFESTYLE BUSINESS WITH SERIOUS LONG-TERM AMBITIONS FOR GROWTH .
– KRISTINA ROMANOVA
H : How important is the sustainability aspects to Essentials ? KR : Sustainability is very important to Aman Essentials . This is very much a journey which we are working on throughout every step of the company and something that we keep front of mind whenever we are developing new products or looking at our activity as a business overall .
I mentioned earlier the supplier codes of conduct we have in place and the importance of sustainable materials within our ready-to-wear collections , and this is the case across the business . For example , all of our Aman Skincare products are vegan and cruelty-free , and nothing is tested on animals . The products are also housed in recyclable , bespoke glass vessels and our packaging bags , sleeves and cartons are produced using Forest Stewardship Council ( FSC ) certified paper-based substrates which are produced in the U . K .’ s Lake District . This paper is entirely recyclable and highly sustainable due to the FSC ’ s chain of custody , which protests the forests where the pulp is harvested . With our ready-to-wear , one of the other reasons we decided not to create seasonal collections was also to be mindful of the impact this has on the planet . I don ’ t ever want to over-produce and create waste . Our seasonless collections are produced in small volumes also to minimize the chances of waste and are designed as a collection of timeless pieces to ensure they have longevity in our clients ’ wardrobes .
There will always be areas in which we can continue to improve , and we strive to do so , as Aman Essentials is committed to finding new ways in which we can care for the environment while continuing to create products that are of the finest quality . For example , we have a forthcoming collection , called our ‘ Heritage Logo ’ collection over 70 % of which is made from sustainable materials and all the dyes used are derived from entirely natural sources .
H : Have you launched the fine jewelry line , and can you offer any details ? KR : We have Aman Fine Jewellery in the pipeline , which we are set to launch later this year . I don ’ t want to reveal too much , but as with everything Aman Essentials , this is a curated collection of timeless , considered pieces which take their cues from the refined elegance and clean aesthetic of the Aman brand and the signature A .
H : What ’ s next ? KR : We have several exciting projects in the pipeline as we continue to evolve the Aman Essentials proposition . In the coming months , we will launch some food and beverage products , which will be available exclusively at our destinations , as well as a forthcoming collaboration which will see us launch a limited-edition skincare product , which will be the perfect travel addition to the existing Aman Skincare range .
Longer-term , we are exploring dedicated Aman Boutique spaces outside of Aman destinations as we continue to develop Aman Essentials into a lifestyle business with serious long-term ambitions for growth .
24 hotelsmag . com Nov / Dec 2022