have resolved many of these issues . But it can still prove challenging .
H : Can you compare on-property boutique sales to online sales ? KR : Aman Essentials products are available in Aman Boutiques across the globe within our Aman destinations , which are a seamless continuation of the Aman experience on property , giving guests direct access to our range of luxury lifestyle products inspired by our destinations and their experiences .
We launched shop . aman . com in 2018 when we launched Aman Skincare , as we wanted to offer our clients the opportunity to continue to purchase their much-loved Aman Skincare products from the comfort of their homes . Over time , we have expanded the collections available via our website , and most recently launched the full Leather Collection online . In time , we will continue to add select ready-to-wear pieces online , too .
Additionally , we work with a number of carefully selected wholesale partners for our Skincare and Fine Fragrance collections , including Violet Grey , Luisa Via Roma , and Nieman Marcus , while our ready-to-wear collections remain exclusively available via Aman destinations . In time , we will have further partnerships and Aman boutiques outside of the havens of our properties , which I am excited to reveal in the coming months .
H : What is the best marketing approach for your products ? KR : We are fortunate to benefit from the decades of brand value and equity that Aman Group has built overall since the opening of Amanpuri in 1988 . It ’ s very important to me that the Aman DNA and heritage of the brand are both protected and visible in everything we do or create , especially as our destinations and their experiences have been such a source of inspiration for the collections and ranges we have developed .
As I mentioned before , we are not connected to seasonal trends , but instead are focused on creating the perfect Amanjunkie lifestyle and wardrobe , perfecting every detail and curating a timeless collection . This is visible also throughout our marketing approach which focuses not on following the seasonal fashion calendars , but rather speaking authentically to our clients throughout the year about the place these pieces have in their daily lives .
For us , we have a very engaged community of self-proclaimed
Aman Essentials Jacquard Oversized Tote
Amanjunkies , who are deeply connected to the brand and have driven the demand for the evolution of Aman Essentials . In addition to this community , we speak directly with our consumer primarily through our own channels to share the Aman Essentials collections in the context of the coveted Aman lifestyle , which demonstrates how we have created an entire ecosystem thatcaptures the essence of the Aman experience .
H : What feedback are you getting from clients ? KR : One of the things that makes me the proudest of the work we are doing with Aman Essentials is the positive feedback we are receiving from our clients . I often conduct what I call ‘ listening tours ’ when I am visiting Aman destinations where I can have meaningful conversations with our guests and clients about what they like , what they are looking for us to improve upon and what more they are looking to the Aman brand to deliver for them outside of our properties .
There is nothing more valuable to me than these conversations with real-time feedback from our brand loyalists . Plus , when I then see them on the beach in our swimwear , or at the gym in our activewear I am delighted to see the love for the products we have created .
H : What are your learnings or takeaways since launching on clothing line ? KR : My main learning has been to trust my instincts and listen to our community . The honest and open feedback we receive from our brand loyalists is hugely valuable and one of the best ways in which
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