Aman Essentials clothing for men
TRENDING
AMAN ON THE INS AND OUTS of selling retail
AMAN ESSENTIALS CEO KRISTINA ROMANOVA TALKS ABOUT HOW TO BEST PROCURE AND SELL A RETAIL LINE BOTH ON PROPERTY AND ONLINE , AND WHAT ’ S COMING NEXT .
By JEFF WEINSTEIN , EDITOR IN CHIEF
Designed to continue Aman ’ s holistic journey outside the parameters of its hotels and resorts , Aman Essentials was created to cater to the demand of its brand loyalists seeking to extend their experiences in their own homes .
Focused primarily on retail leather goods , spa-related products and more recently ready-to-wear , sales targets and projections for 2023 aim to drive a further 162 % in revenue growth through greater visibility of the brand across its own and partner channels . A line of fine jewelry is in the pipeline . In fact , the recent re-platforming and relaunch of the Aman Essentials website and further investment into this channel is part of the ultraluxury brand ’ s strategic vision for expansion and they are projecting revenue growth of over 300 % from its e-commerce channel over the next 12 months , according to Kristina Romanova , Aman Essentials CEO .
“ For example , our clients love to collect the Aman luggage tags from each of our locations that bring back the joyous memories of their time with us ,” Romanova says . “ This led to the creation of Aman Leather Collection , which you can purchase online now . Similarly , the Aman Spa experience has been at the essence of the Aman offering for decades , and the creation of Aman Skincare in 2018 was following the demand from our guests to create Aman Spa rituals which could be completed at home .”
HOTELS spoke to Romanova to learn more about Aman ’ s strategy around the sale of branded goods and find out about her takeaways during her journey .
18 hotelsmag . com Nov / Dec 2022