WE FEEL GRATEFUL TO BE RAPIDLY EXPANDING ON ALL FRONTS , ESPECIALLY WHEN IT COMES TO INTRODUCING THE BLUEBIRD BY LARK BRAND . WE LOOK FORWARD TO COLLABORATIVELY WORKING WITH ERI TO FILL THIS INNOVATIVE GAP IN THE BOUTIQUE HOSPITALITY MARKET BY CREATING A NEW TRAVEL EXPERIENCE FOCUSED ON ENJOYING THE JOURNEY AS MUCH AS THE DESTINATION .
– ROB BLOOD full pipeline of new opportunities up and down the East Coast of the U . S . “ The growth and retention of our team during COVID , as well as the introduction of new integrated tech and some key marketing partnerships , have really accelerated our growth and enabled us to continue giving our existing portfolio the attention that it deserves ,” he says .
The joint venture marks a meaningful milestone for Lark , as it looks at new locations across the country . “ We feel grateful to be rapidly expanding on all fronts , especially when it comes to introducing the Bluebird by Lark brand ,” Blood says . “ We look forward to collaboratively working with ERI to fill this innovative gap in the boutique hospitality market by creating a new travel experience focused on enjoying the journey as much as the destination .”
“ Based on the investment that Lark has made in its human capital , tech platform and marketing infrastructure , we felt that this was the right time to further invest in the boutique hospitality market and help propel the growth of Bluebird ,” says Mike Gallerstein , principal of ERI . ERI invests in niche markets and hard-to-evaluate opportunities , areas where traditional real estate investors may be unable or unwilling to spend the time to transact .
As Lark maps out plans for continued growth , there are several openings scheduled for the immediate future . Bluebird by Lark will next introduce :
• Bluebird Sunapee Lake , Sunapee , New Hampshire , opening Summer 2022
• Bluebird Dennisport , Dennisport , Massachusetts , opening Summer 2022
• Bluebird The Hunter , the Catskills , Hunter , New York , opening Summer 2022 third-party management division focused on the management and marketing of independent hotels throughout the United States . In 2021 , Lark Hotels launched Bluebird by Lark , a sister brand focused on the development of boutique roadside lodges – reimagined for the great American road trip .
The overall portfolio of 36 hotels and four restaurants is having a record year , according to Blood , who says it outperforming 2019 numbers at a majority of its locations .
Lark has also successfully installed mobile key technology at its Bluebird properties , and a 24-hour texting option for guests has led to increased guest satisfaction across the portfolio .
Blood adds that Lark ’ s investment in human capital , the tech platform and marketing infrastructure during the COVID shutdown is paying off with a
Lobby in Spa City Motor Lodge , Saratoga Springs , New York