HotelsMag November-December 2021 | Page 16

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The spa includes nine treatment rooms , experiential showers , sanarium , Himalayan salt room , aromatherapy steam room , hammam , as well as innovative guest experiences . around 75 % to 77 %.
What will drive the business is , of course , the history of the reimagined landmark , but also its location . Barnes says Century City is one of the hottest neighborhoods in Los Angeles and already home to some of the most expensive residential towers , as well as Fortune 500 companies like Bloomberg and Netflix . This is not to mention that high-profile talent agency Creative Artists Agency ( CAA ) is directly across the street , and Barnes has already struck a deal with CAA to send emerging talent to the hotel to play in the lobby .
“ Century City is an emerging destination within the city ,” Barnes says . “ It ’ s about understanding the marketplace and where the opportunities lie , and some of it ties back beautifully to the history of the hotel and all the events that have happened here ( first opened in 1966 , it has hosted the world ’ s biggest stars , including the Beatles , and welcomed presidents
Writer ’ s den private dining at Lumiere
16 hotelsmag . com November / December 2021