TRENDING
FOLLOW AIRLINES ’ à la carte model ?
REVENUE OPPORTUNITIES ABOUND FOR À LA CARTE PRICING , BUT AT WHAT POTENTIAL COST ? HOTELS ASKS EXECS TO WEIGH IN .
By JEFF WEINSTEIN , EDITOR IN CHIEF
At a moment when allinclusive resorts are a focus for the likes of Marriott International and Hyatt Hotels Corp ., there is an interesting dichotomy taking place , with MCR Hotels CEO Tyler Morse and some others leading the charge by rolling out and extolling the virtues of à la carte pricing for services . Morse is using this model at his TWA Hotel at JFK airport in New York City , as is the High Line hotel in Manhattan , among others .
Granted , city and resort hotels serve different audiences with different sets of expectations , but in a COVID-informed world with loyalty up for grabs , having fewer decisions to make and wanting more care seems to be a trend as much
10 hotelsmag . com November / December 2021