HotelsMag November-December 2019 | Page 44

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GUEST WORLDWIDE TAKES ITS CUSTOMER-CENTRIC PHILOSOPHY TO THE NEXT-LEVEL .
As a company that cut its teeth in the hospitality supply and manufacturing business starting way back in 1974 , Guest Supply knows a thing or two about what it takes to make – and keep – customers happy .
Spoiler alert : It ’ s not just one thing . From anticipating market needs to staying ahead of the technology curve to nurturing longlasting relationships across the globe , as any business owner will tell you , customer growth and retention is a balancing act . But as the saying goes , the more things change , the more they stay the same . And the ethos of putting customers first remains as firmly embedded in Guest Supply ’ s DNA as it was some forty years ago – a trait that has no doubt been at least partially responsible for client relationships that in some cases go back almost as far . That ’ s not just loyalty . That ’ s knowing a good thing when you see it .
To that end , Guest Supply , a wholly owned subsidiary of Sysco Corporation , in April announced a top-to-bottom restructuring of the company – including the creation of new parent company : Guest Worldwide . The new operating structure rolls out three distinct business units under the unified umbrella : Gilchrist & Soames , Manchester Mills and its distribution arm , Guest Supply .
The reason ? Simple – to better serve the needs of its ever-expanding customer base across the world .
“ As the industry landscape evolves , we are optimizing our business model and creating a more focused and agile organization to better meet changing customer needs ,” says Sandy Romoser , president of Guest Worldwide . “ Operating as a complementary portfolio of businesses will enable us to focus on our customers ’ unique needs and drive innovation across each business segment , while also leveraging a shared services model to create efficiencies .”
The result is three autonomous companies with one common goal – tapping into their own unique market strengths in order to satisfy growing global demand .
Gilchrist & Soames brings its notorious passion for innovative bath products to the amenities manufacturing space , standing behind a commitment to environmental stewardship and clean , skin-friendly formulations .
Manchester Mills , already one of the world ’ s leading textile manufacturers , is on a mission to revolutionize the textile industry – offering deep expertise , manufacturing flexibility and an innovationminded approach to everything from bed sheets to bath towels .
And then , of course , there ’ s Guest Supply - with its 40-year track record of offering full-spectrum distribution solutions to the world ’ s top hotel chains and independent properties in over 100 countries worldwide .
Corporate re-structuring . Global re-organization . Strategic re-alignment . No matter how you define it , the ultimate goal is still working together to keep customers happy no matter where they happen to be . And while success is never a sure thing , for Guest Worldwide – with more than 25,000 customers across the globe – the proof would seem to be in the proverbial pudding .
AS THE INDUSTRY LANDSCAPE EVOLVES , WE ARE OPTIMIZING OUR BUSINESS MODEL AND CREATING A MORE FOCUSED AND AGILE ORGANIZATION TO BETTER MEET CHANGING CUSTOMER NEEDS .
— SANDY ROMOSER PRESIDENT , GUEST WORLDWIDE
FOR MORE INFORMATION VISIT GUESTWORLDWIDE . COM