WITH SMALLER BRANDS, IT’ S NOT JUST ABOUT GREAT SERVICE FOOD AND SERVICE, BUT THERE’ S A STORY BEHIND THEM
– NEIL JACOBS, STRATEGIC ADVISOR, CAPELLA HOTEL GROUP of Six Senses and now a senior strategic advisor at Capella Hotel Group, particularly at the luxury end. Smaller, more personality-driven entries, like Capella’ s sister brand, Patina, are chipping away at market share as customer preferences evolve. Consumers, said Jacobs, are more focused on wellness
November 2025 hotelsmag. com 9