NEW WYNDHAM BRAND EXTENSION APPEALS TO HOTELS IN“ ECONOMY LIFESTYLE” SPACE.

By DAVID EISEN

alf of Wyndham Hotels & Resorts’ more than 8,000 hotels are in the economy segment. It makes sense that one of the largest hotel franchisors in the world wants to add more. Wyndham’ s newest brand extension seeks to do just that.

Wyndham has launched Dazzler Select by Wyndham, which targets independent hotels in the U. S. considered to be in what Wyndham calls the“ lifestyle economy” space. Dazzler Select is a riff off of Dazzler by Wyndham, a

boutique brand that currently serves Latin America.

The impetus to launch this new affiliation brand, Wyndham said, comes from the more than 16,000 independently owned economy hotels in the U. S., according to STR.“ Independent owners have often been overlooked, whether from a technology support standpoint or from distribution,” said Amit Sripathi, chief development officer at Wyndham Hotels & Resorts. He pointed to the breadth of independent economy hotels that, he noted,

are largely family-owned and have a unique identity that they want to maintain.“ This is where Dazzler Select comes in,” Sripathi said.

The first Dazzler Select comes with the conversion of Magic Moment Resort & Kids Club in Kissimmee, Fla. Beyond Magic Moment, Wyndham has signed two additional hotels and, it said, is in active discussions with more than 25 additional developers. Target markets include areas where there is some sort of attraction, such as a national park.“ It could

72 hotelsmag. com November 2025