HotelsMag November 2025 | Seite 56

Alix Boulnois joined Accor in 2020 and earlier this year was appointed chief commercial, digital and tech officer.

Q & A

ALL ABOARD ACCOR

ALIX BOULNOIS DRIVES THE COMMERCIAL, DIGITAL AND TECHNOLOGY SEGMENTS FOR ACCOR. IT’ S A MASSIVE JOB. HERE’ S WHERE HER FOCUS LIES.

By DAVID EISEN

Accor is a sprawling hospitality company with more than 45 brands, easily the most of any global lodging company and across disparate segments, from economy to luxury. It’ s a lot to handle and responsibilities on the commercial, digital and technology front fall to one person: Alix Boulnois, a McKinsey & Company and Amazon alum, who joined Accor in 2020 as SVP of digital & innovation and in May was appointed chief commercial, digital and tech officer, with an overall charge to elevate the customer experience with the digital prism as the key lever.

HOTELS spoke with Boulnois about an array of topics, including

56 hotelsmag. com November 2025