HotelsMag November 2025 | Page 3

NOVEMBER 2025

Vol. 59, No. 6
SPECIAL REPORT
ON BRAND
New hotel brands emerge fast and furious, as lodging companies fill perceived gaps in the market, giving developers new toys to play with and offering customers new experiences. There’ s a reason for it.

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Your host for planning, furnishing and equipping
COVER STORY
HOTELIERS OF THE WORLD
HOTELS Magazine recognizes our 2025 recipients: Barry Sternlicht of Starwood Capital Group and Luca Virgilio of The Dorchester. Both epitomize what it means to be a trailblazer and leader in hospitality. Read why in our annual feature.
6. – 10. 2. 2026
FRANKFURT / MAIN

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Ambiente Projects combines the global hospitality and contract business offerings. Come and benefit from the latest products and innovations in the growing HoReCa sector – plus valuable ideas from trend presentations and expert talks.
ambiente. messefrankfurt. com / ambienteprojects
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