F & B your turf
WITH OFFSITE COMPETITORS HUNGRY TO POACH GROUPS , HERE ’ S HOW TO KEEP THE BUSINESS IN-HOUSE .
Contributed by MEGAN ROWE
Meetings and conferences are big business for many hotels . But groups can be fickle , opting for an offsite venue that promises a change of scenery . Clever hotel F & B directors and event managers keep group capture rates high by optimizing their venue options , embracing casual and authentic experiences and stirring up culinary creativity .
Perhaps the biggest appeal in going offsite is variety . “ Meeting planners today are always looking for a new experience for
38 hotelsmag . com November 2018