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Grupo Hotusa ’ s 2015 sales of more than € 955 million ( US $ 1.07 billion ) set a record for the Barcelona-based company , which includes a hotel consortium along with tourism and hotel arms .
“ Our priority objective is to increase the Eurostars Hotels portfolio , which has 90 hotels ,” CEO Amancio López Seijas says . “ We have decided to embark on a new line of growth based on hotel franchise .” So far this
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year the company has added 25 hotels in Europe , Central and South America – it created a foothold in Bogota with a hotel scheduled to open in a few months . It also opened its first hotel in Africa , the Eurostars Sidi Maarouf in Casablanca , Morocco . And it has designs on the U . S . market , where it has two New York hotels , and in China and Japan .
The company ’ s Hotusa Ventures , Hotusa Venture Builder and Hotusa Travel Lab are
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looking for new business models that can work in parallel to the hotel company and consortium , Lopez says . “ We believe it is worth investing in startups that provide those projects with financial resources and strategic capabilities , whether they are detected by our team of experts or driven from our own business incubator .”
As for the ripples in the region in the aftermath of the U . K .’ s vote to exit the European Union ,
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Lopez is mostly confident . “ Even in one of the worst scenarios , like the 2008 economic crisis , our company didn ' t record losses but even grew , and this has generated confidence in our resilience . It |
may be a bit early to forecast the scope of the impact . What is clear is that the most important thing is security , meant in the widest sense . And if this security is endangered , investments falter .” |