HotelsMag November 2013 | Page 78

TECHNOLOGY : ENTERTAINMENT

READY , SET , REBOOT

One of the hospitality industry ’ s longstanding in-room vendors , LodgeNet Entertainment Corp ., recently went through a total overhaul after being acquired by Colony Capital in March and then rebranding itself as Sonifi Solutions in June . In April , the company hired industry veteran Tom Storey as president of its hospitality division to lead the transition .
Sonifi retains the massive customer base LodgeNet developed ( 1.5 million
U . S . hotel rooms ) but will evolve to reflect the changing dynamics of the sector , specifically when it comes to the company ’ s aging video-ondemand product .
“ LodgeNet , when it was first introduced , really did lead the hospitality industry and created the first payper-view experience in a residential format ,” Storey says . “ Now it ’ s available residentially , and over time the hotel in-room viewing experience has