Online review integration and responsive design are the hottest trends on hotel websites .
TECHNOLOGY : WEBSITE DEVELOPMENT
Streamlining the
web
Online review integration and responsive design are the hottest trends on hotel websites .
By Nathan Greenhalgh , associate editor
An increasing number of hotel companies are integrating social media reviews and responsive design into their websites in reaction to customer booking behavior and mobile device development costs .
Hotel companies and technology consultants say the impetus for both is “ streamlining ,” in the sense that having online reviews on the hotel company ’ s website streamlines the booking experience for customers while having responsive design can reduce the amount of websites a company needs for mobile customers to one , rather than several dedicated mobile sites .
With this in mind , Carlson ,
Minnetonka , Minnesota , says it is considering adding both responsive design and online reviews to its brand and hotels ’ websites . “ With our focus on making the purchase process on our own brand and hotel websites the most efficient and convenient way to make a reservation , it makes sense to provide
www . hotelsmag . com November 2012 HOTELS 57