ELEGANT HOTEL COLLECTION BY HOTELREZ LAUNCHES
ADA COSMETICS PARTNERS WITH “ LIVING TOMORROW ” PROJECT
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ELEGANT HOTEL COLLECTION BY HOTELREZ LAUNCHES
The Elegant Hotel Collection by HotelREZ has entered the luxury soft brand market , launching with 25 luxury hotels targeting 50 properties globally by summer 2024 . The independently owned flag will expand on a curated , invitation-only basis , creating a luxury community where individual hotels receive tailored service . Each hotel within the Elegant Hotel Collection obtains bespoke services , emphasizing authenticity , inclusivity , innovation and sustainability as core principles . The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs , delivering measurable ROI . In addition , Elegant member hotels will have access to an array of benefits that equip them to thrive in the global competitive landscape by utilizing the latest technology to adapt to demographic buying behavior . Elegant Hotel Collection will deliver a comprehensive brand marketing and channel distribution strategy , including adapting to target with a booking engine , GDS , OTA and social media initiatives .
Catt McLeod , vice president brand development , Elegant Hotel Collection
ADA COSMETICS PARTNERS WITH “ LIVING TOMORROW ” PROJECT
ADA Cosmetics is now cooperating with one of the most visited research and innovation platforms in the world : the “ Living Tomorrow ” project in Brussels . The innovation hub sees itself as a visionary marketplace of the future , serving as a creative bridge between manufacturers and users . The building includes , among other things , a restaurant and the voco™ Brussels City North with 90 rooms , whose bathrooms are equipped according to forward-looking criteria . As one of more than 100 partners in the renowned project , ADA outfits the bathrooms with The Perfumer ' s Garden collection and the forward-thinking dispenser system Smart Care +. The Perfumer ’ s Garden bath and body care collection offers a delightful scent experience with a citrus-green top note , fusing zingy lemon notes , bergamot , lime and green tea . The heart note combines spicy ginger and ginseng , accented by a delicate hint of lily . The fragrance concludes with a warm blend of sandalwood , nutmeg and musk . In addition , the Smart Care + bathroom dispenser system guarantees no dripping , no back contamination and no wear-out effect thanks to a patented membrane system protected by the Safe Lock Seal . With this unique technology , clean dosing is assured , and the dispenser contents cannot be contaminated .
Nov / Dec 2023 hotelsmag . com 97