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Gilbride : The main difference is that the avid hotels brand proposition is delivered through new construction , whereas Garner hotels delivers this through conversion . Garner hotels already ’ exist ’ in the market today versus avid hotels , which is a way for owners to develop in strong locations that are seeing additional supply growth .
What ’ s also unique is that Garner hotels will have a prototype and standards — much like any successful hotel brand — but leave some room for variation and customization . The design for avid hotels is fairly standard and
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replicable and appeals to a guest who might want to know every single time he or she walks into the hotel what it ’ s going to be and look like — that consistency . Garner hotels is geared more to the spirited , flexible traveler more likely to say , ’ I ’ m okay with some design variation — as long as it ’ s clean and high quality .’
Midscale in the U . S . is a $ 14-billion segment and going to grow to $ 18 billion by 2030 , which means there ’ s a lot of opportunity within that space . There is more than enough space for avid hotels and more than enough space for Garner hotels and I think
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there is crossover for guests between the two products . Your Garner hotels guest also can be your avid hotels guest . The key is distribution . Where am I going ? And maybe there isn ’ t an avid hotel , but there ’ s a Garner hotel in that location .
HOTELS : Last question : What was the origin of the Garner name ? Gilbride : If you think about the word garner , it ’ s all about bringing things together . How do we bring people together , experiences together ? What does that better than a hotel ?
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A Garner hotels takeaway coffee cup . |