PERSPECTIVE
WHY GUEST-EXPERIENCE APPS
PLAY A SALIENT ROLE IN HOTEL BRANDING
Contributed by SJEEL KOSTER , CEO AND CO-FOUNDER , HOLIDAYHERO
Every hotel , whether a small boutique or a large-scale , allinclusive , possesses its own brand identity . In this era of technologydriven guest experiences , hotels can craft distinctive brand identities and thrive in a competitive market by leveraging guestexperience applications .
The hospitality technology industry is growing rapidly . Analyses have shown that guest-facing tech in the hospitality space has the potential to become a $ 6-billion category , highlighting the significance of apps . From mobile check-in and keyless room entry to personalized recommendations based on guest data , guest-experience technology offers numerous ways for hotels to enhance the guest experience and elevate their brand presence .
This article will help to understand how hotels of all segments can harness the digital age to create remarkable guest experiences , setting them apart in the hospitality landscape and building enduring brand loyalty .
GUEST-EXPERIENCE APPLICATION Guest-experience apps play a vital role and are designed to enhance the overall guest journey from check-in to check-out . These digital solutions have revolutionized the way hotels operate by streamlining operations and elevating the guest experience . They serve as virtual concierges , providing guests instant access to information , services and personalized recommendations through mobile devices .
These applications offer a range of functions that leverage the guest experience and contribute to the branding of hotels :
Personalized recommendations : Guest-experience apps can provide personalized recommendations based on guest preferences , ensuring that each stay is tailored to individual needs , which contributes to guest satisfaction and reinforces the hotel ’ s branding .
Keyless access : These apps enable keyless access to rooms , allowing guests to enter their accommodations seamlessly without physical keys , adding a modern touch to the hotel ’ s branding .
Mobile check-in and check-out : They facilitate mobile check-in and check-out processes , reducing wait times and physical contact , thereby improving the efficiency of guest services .
Local recommendations : These apps
58 hotelsmag . com Nov / Dec 2023