almost a “ hotel within a hotel ,” with a separate elevator bank . While that might be extreme , he said , the demand is clearly there .
Club lounges continue to be available at many Grand Hyatt and Hyatt Regency hotels , according to the spokesperson . The majority of them are in Europe , the Middle East and the Asia-Pacific region . In the Americas , availability and experience vary by hotel , and there are around 40 , all told .
EXPERIMENTING WITH EXPERIENTIAL Experiential has been a pervasive buzzword in travel in recent years , and that trend is extending to lounges , according to Demuth . For instance , the executive chef might
222.3 x 139 . pdf 1 20 / 10 / 2023 6:12:42 pm demonstrate techniques or even offer cooking lessons . “ Guests are asking what they are getting for that extra $ 700 a night ,” he said .
At Club Signia , said Berlin , there will be cooking demonstrations during breakfast and dinner when patrons can observe a “ live cooking ” moment as the chef prepares , for example , shakshuka for breakfast .
That kind of offering provides owners with another way of driving strong rates , margins and ultimately higher returns from their investment , Berlin said .
“ Free coffee and pastries and eggs aren ’ t enough anymore ,” said Demuth . “ Even at the upper-upscale level , it needs to be something almost priceless .”
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