Kalibri |
Find them @: kalibrilabs. com |
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Cindy Estis Green, the co-founder and CEO of Kalibri, built a business focused on a crucial challenge facing hoteliers: cost of customer acquisition. In the age of intermediaries, that cost can be high. By most accounts, hotel customer acquisition costs can typically range from 15 % to 25 % of gross room revenue, with some properties spending up to 40 %. This cost includes commissions to online travel agencies( OTAs), marketing spend and loyalty program expenses. Kalibri’ s ProfitFirst platform helps hoteliers identify the most profitable opportunities in their market, already net of acquisition costs,“ so time and resources are focused on what is truly accretive to profit,” Estis Green said. In her pursuit, data |
is key because it allows hoteliers to identify opportunities, diagnose problems and evaluate performance. The difference today is the velocity of it.“ It is not just the volume of data available, but how quickly it can be delivered in an actionable form,” she said.“ Today, teams don’ t have to wait for end-ofmonth reporting. They can see |
what’ s happening in real time and act on it immediately.” It’ s that speed that separates reactive operators from proactive ones, who can achieve superior commercial results focused on profit. Kalibri also uses AI to allow hoteliers a clearer look into their current business and future. Its ProfitMix tool gives hoteliers a clear view of demand, |
Cindy Estis Green, co-founder and CEO, Kalibri
including its value, how it books, the channels it flows through, when it materializes, how much is tied to loyalty programs and which hotels currently have that business today.“ Instead of searching across multiple reports, teams can immediately identify, target and convert the most profitable mix of business,” Estis Green said.
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